Course Description
Key Features
- Digital Marketing Strategies for Real Estate.
- Search Engine Optimization (SEO) for Real Estate Websites.
- Social Media Marketing in Real Estate.
- Email Marketing for Real Estate Professionals.
- Data Analytics and Insights.
- Technology Integration in Real Estate Marketing.
Course Content
Module 1
- What is Digital Marketing?
- Online marketing/ Digital marketing/Internet marketing
- Traditional marketing vs Digital marketing, why does it matter?
- Importance and benefits of Digital Marketing
- How digital marketing works?
- What is Off page SEO
- What are Backlinks?
- How to get Backlinks?
- Type of Backlinks- Dofollow, Nofollow backlinks
- Quality Backlinks/ website authority
- Link Building
- Type of Link Building
- Website Position Analysis
- Google Business Listing
- Articles Submissions
- Blog Marketing, Classified sites
- Blog Commenting
- Quora/ QA answers websites
- Directory Submission and Press releases writing
- Forums Posting and social Bookmarking
- Types of websites
- Static vs Dynamic websites/ Websites vs Portals
- Essentials of a website/Objectives
- Planning a search engine friendly website
- Professional Appearance/ Architecture of website/ Landing page optimization
- Booking a domain name and Hosting
- Understanding domain names & domain extensions
- Complete Website Analysis
- Meta Description and Tags
- Creating & use Sitemaps
- Creating & use Robots file/Optimizing Robots.txt
- Optimize Content/ Keyword Placement/ Paging/ URL structuring
- Canonical Implementation/Author redirection tags
- SEO friendly content writing
- Heading Tag Optimization
- Keyword Research and keyword density
- Internal linking/ Anchor text and link title
- Case Study of White Hat and Black Hat SEO
- Image Optimization/ Image Naming/ ALT tags
Module 2
- What is Webmaster tool?
- How to set it up?
- How to use Google webmaster tools
- What is Google Analytics Tool?
- Monitoring website performance
- How to check Backlink in Webmaster Tool
- Introduction To Inbound Marketing
- Understanding content Marketing
- Generating Content Ideas For Business
- Effective Content Writing & Content Promotion
- What is e-Commerce Marketing?
- Categories of e-Commerce
- e-Commerce scenario in India
- SEO Strategy for e-Commerce Website
- Types of e-payments
- Digital Marketing in e-Commerce
- Paid Marketing for e-Commerce
- Challenges in e-Commerce
- Landing Page Optimization for e-Commerce
- Introduction To SMS Marketing
- Why SMS Marketing?
- Kinds Of SMS
- Promotional SMS
- Transactional SMS
- How to Integrate SMS On Software’s
Module 3
- Understand Online Reputation Management
- Why is it required?
- Why PR is more powerful than advertising?
- Why ORM is Important?
- ORM Techniques
- Google Alerts and Mention
- How to Engage With Consumers Online?
- How to Tackle Negative Feedbacks?
- Links and Resources for further study
- What is PPC?
- What is App Marketing?
- What is Search Marketing?
- What is Display Marketing?
- What is affiliate marketing?
- How people make millions of dollar in affiliate marketing?
- Affiliate marketing history
- Changes in affiliate marketing industry over the year
- Affiliate marketing scenario in India, How to be a super affiliate?
- Different ways to do affiliate marketing, Affiliate marketing secrets
- Live examples of how people are making money as an affiliate
- Getting your started as an affiliate from India’s top affiliate agencies
- Some of the top affiliate network in the world,
- How to get approved as an affiliate by world’s top affiliate company commission junction
- Affiliate marketing case study
Module 4
- Money Online
- Online money making methods what is AdSense?
- How to get approved for AdSense?
- Cool trick to get AdSense approval by Google
- Using your AdSense account interface
- Placing ads on your blog, Creating blogs with our FREE theme
- Paid posting/ sponsored posts, CPA, CPM ads
- Understanding lead generation for business
- Why lead generation is important?
- Types of landing pages
- Understanding landing pages
- Understanding thank-you page
- Landing page vs website
- Best practices to create a landing page Best practices to create a thank-you page
- Practical exercise-creating a landing page
- Reviewing landing pages created by trainees
- Selecting landing pages after A/B testing
- Converting leads into sales Creating lead nurturing strategy
- Understanding lead funnel
- Steps in leads nurturing
- Analysis of your model/product/services/ revenue model/ Mathematical calculations/ Case studies of business.
- Competitor analysis, same products in market, Spying on competitors Marketing Strategies, study your competitors revenue strategies
- Analyze their traffic/ leads source. Make a list of their keywords for which they are getting business/leads
- Once you have leads source/ keyword report, Make an advanced backlink strategy and analyze their backlinks/ online links.
- Start online marketing based on your competitors.
